MCBG Conseil presents its clients with a global strategy that can be applied to all media, both offline and online.
We put everything in motion to be the most comprehensive and reactive agency on the market. Our work is based on an in-depth knowledge of the media and the evolution of society at large, which is the result of 20 years of experience in journalism, communication and the analysis, both quantitative and qualitative, of public opinion.
Our team is both strong and dedicated. We surround our- selves with a network of partners selected for their skills, their reactivity and their empathy - which we believe is a true as- set in communication. Many companies and personalities have put their trust in us.
PUBLIC RELATIONS____________
MCBG Conseil arranges one-on-one or collective meetings with media and institutional representatives in order to strengthen its clients’ directly actionable network.
MCBG Conseil defines the territories to be covered by the leaders, designs press releases and press presentations template, writes and distributes press releases on a weekly basis in order to install the company in a reg- ular and sustainable way in the media landscape.
All the while developing the clients image and connections. MCBG Conseil provides ideas for content, events and unique campaigns to its clients and their teams in order to highlight its clients capabilities and activities.
Our proposal :
Identifying key reporters in the sector
Creating a press kit
Organizing one-on-one meetings with journalists
Managing the relationship over time
Creating a 12-month PR calendar and identifying segments and networks to be created.
Supporting in the elaboration of operations and events for the press (press conferences, webinars,..)
Creating content : PR key points, speeches, background notes, actions to be taken...
Setting up new tools: surveys, studies, partnerships and existing or new networks
DIGITAL____________
Our intervention aims to support our clients and leaders in their digital pres- ence. MCBG Conseil tailors customized digital campaigns to meet the needs of its clients, develops an adequate digital strategy with very concrete recom- mendations and assists its clients and their teams in creating the appropriate, cutting edge, content and in providing daily inputs to its digital communica- tion tools (planning, publishing, sponsoring).
MCBG Conseil implements audience growth techniques on social networks. MCBG Conseil sets up a continuous monitoring of the clients’ digital footprint in order to measure the impact of the campaigns and to prevent crisis.
Our Proposal:
Developping new communication formats: TikTok, Twitter, Instragram vid- eos (IGTV), Twitch, Facebook Live (Live VOD format)
Helping with Community management
Designing and developing digital campaigns (content and advertising cam- paigns)
Supporting for content production (visuals, GIFs, videos)
Training teams and transmitting of our expertise.
Editing monthly reports and recommendations (KPIs)
PUBLIC AFFAIRS____________
If you need to make your voice heard in the public debates that matter to you, if you want to get elected officials and politicians committed to the success of your projects and interests, if you want to gain and secure the support of important public or private partners, the MCBG team provides you with its unique methodology and expertise.
Since 2012, we help build and position some of the biggest corporate and product brands in France and Europe. We represent our clients interests on the highest political levels. Our firm combines media expertise with lobbying knowledge and knows how to deal with top French and EU officials, former top French politicians and main public stakeholders.
Our expertise :
Monitoring ongoing discussions in the political “bubble”
Maintaining contact with institutional stakeholders already involved in the matter
Fostering partnerships with stakeholders in Paris, Brussels and Rabat
Ensuring a relevant narrative in National and European medias